Project Goal
LSU Alumni Carolinas needed a functional, modern website to better support member growth and event promotion. Their existing site had been built by prior leadership but was no longer maintained, resulting in broken links, outdated information, and limited engagement opportunities.
Before:
Broken links and disconnected social profiles
Outdated information and inconsistent branding
No way for prospective members to sign up or get in touch
No newsletter or email marketing system
Minimal branding and visual identity aligned with LSU
After:
Fully refreshed, LSU-branded website featuring a custom Charlotte skyline design
Dedicated events page to promote programming
Launch of a Mailchimp newsletter with easy-to-edit templates for leadership
Integrated newsletter signup and contact form
Created editable website and email templates to simplify long-term upkeep
Results
The refreshed website transformed LSU Alumni Carolinas’ online presence from outdated and unreliable to polished, engaging, and growth-oriented. With clear calls-to-action, integrated signup forms, and a dedicated events page, the organization now has a streamlined path for prospective members to join and stay connected. The stronger visual branding—featuring LSU’s colors and a Charlotte skyline—reinforces both school pride and local identity.
Beyond the launch, the project prioritized sustainability. By creating editable templates and providing hands-on training, the leadership team gained the confidence and tools needed to independently manage both the website and newsletter. Continued post-launch support ensured a smooth transition, empowering the organization to maintain momentum and focus on expanding its member community.
